Date(s) - 23/07/2017 - 27/07/2017
Western New Mexico University
The Economic Development Course provides a one week intensive training event in a setting that is nationally recognized for its beauty and southwestern charm.
The Course teaches how to select the right combination of strategies to cost-effectively create jobs in your community.
Classroom instruction is supplemented with a series of course activities that provide field perspectives and networking opportunities.
2017 Schedule at a Glance
Sunday, July 23
11:00 – 5:00 Light Hall open for checking in
11:30 – 4:00 Course check-in
12:00 – 3:50 Economic Development Overview
4:00 – 4:50 Course orientation
6:30 – 8:00 President’s Reception
Note: Breakfast available each morning in the Mustang Dining Hall, 7-7:45a.m.
Monday, July 24
8:00 – 10:20 Understanding Your Community; Strategic Planning
10:35 – 12:25 Real Estate Development and Reuse
12:25 – 1:30 Lunch
1:30 – 3:30 Perspectives on Community/Neighborhood Development Issues
3:45 – 5:00 Panel Discussion on Resources Available for Economic Development
5:00 – 6:00 Tour of Historic Downtown Silver City
6:00 – …….. Dinner – Jalisco Café
Tuesday, July 25
8:00 – 9:50 Workforce Development
10:00 – 11:50 Marketing Your Community
12:00 – 12:30 Lunch (box lunch in classroom)
12:30 – 1:45 Social Networking for Economic Development
1:45 – 12:00 Researching Your Community
3:15 – 5:00 Understanding Your Prospect’s Perspective; Finding a Community, Selecting a Site
6:00 – …….. Social and dinner at Adobe Springs
Wednesday, July 26
8:00 – 9:50 Managing an Economic Development Org.
10:05 – 11:55 Small Business/Entrepreneurship Development
12:00 – 1:30 Lunch – Mainstreet Discussion
1:45 – 3:40 Business Retention and Expansion Process
3:55 – 5:15 Financing Economic Development
5:30 – 6:00 Case Study Preparation
6:00 – ……… Pizza supper / Case study preparation
Thursday, July 27
8:00 – 9:50 Ethics & Economic Development
10:00 – 11:50 Overview of New Mexico’s Border Region; a Microcosm of Global Trade Issues
12:00 – 1:00 Lunch
1:00 – 2:30 Group study team work
2:30 – 3:00 Group presentations
3:30 – 4:00 Presentation of Certificates of Completion
4:00 – 6:00 Optional review session for test takers/Residence Hall checkout
NEW MEXICO ECONOMIC DEVELOPMENT COURSE REVIEW
Sunday, July 23
Economic Development Overview
Dr. Miguel Vicens-Feliberty
Dr. Vicens is the Associate Dean of the School of Business at WNMU. He received his Doctorate at New Mexico State University in Economic Development. He received his undergraduate degrees in business from University of Puerto Rico
This introductory session gives students an overall view of what they will be learning all week. Dr. Vicens examines different approaches to economic development and explores many current issues facing policy makers and practitioners. this session provides a theoretical framework for better understanding the week’s hands-on presentation.
Noreen Scott goes over the case study and discusses its relevance to the course, She will also go over housekeeping details for the week.
Monday, July 24
Understanding Your Community; Strategic Planning
Mark Lautman, CEcD, Lautman Economic Architecture, Albuquerque, NM
Mr Lautman holds a BA in Architecture and planning from The University of New Mexico
Mr. Lautman delivers pragmatic advice on how to do effective strategic planning in this era of increasing economic uncertainty. Other topics may be how to deal with practical issues such as community outrage, anti-economic development contingencies, and apathy.
Real Estate Development and Reuse
Jim Smith, CCIM, SIOR, Vice President, CBRE, Albuquerque, NM
New development and redevelopment, and reuse of previously occupied buildings is in many ways central to the practice of economic development. Mr. Smith’s diverse an expansive background give a unique perspective on the practice of economic development and its relation to real estate development and reuse. His expansive understanding of business finance allows him to effectively guide students through complex transactions with a comprehensive strategy for success.
Perspectives on Community Development/Neighborhood Development Issues
Noreen Scott, CEcD, Managing Member, NM Economic Catalyst Foundation
Ms. Scott has a BA in Journalism from Loyola University, Chicago and a Masters from WNMU in Guidance and counseling
Ms. Scott provides a wealth of hands-on advice about Community Development. Sharing tips and best practices in community development. Her 25 plus years in economic development in both the public and private sectors give her valuable insights that will include practical tips you can take home and implement in your own community
Panel Discussion on Resources Available for Economic Development
Tuesday, July 25
Pat Vanderpool, CEcD Executive Director, Greater Tucumcari, New Mexico Economic Development
Mr. Vanderpool will share his experience in performing comprehensive are workforce assessments to lend a real perspective to this presentation. He will discuss the Workforce Investment Act and how it can be an important part of a community’s incentive package in attracting new businesses, as well as increasing the workforce skills for existing businesses. He will also bring to light the national education-workforce perspective and see how it impacts our workforce demand and supply and share methods for enhancing local workforce/labor development.
Marketing Your Community
Savannah Jermance, CEcD Economic Development Director for the City of Rio Rancho, New Mexico
Ms. Jermance holds an MBA from the University of New Mexico
Ms. Jermance, brings her experience working with prospects on statewide projects to share how marketing can make the difference in even getting on the list for consideration by companies and consultants alike. She will provide a wealth of hands-on information about marketing your community.
Social Networking for Economic Development
Tom Garrity, President, Garrity Group, Albuquerque, NM
Mr. Garrity specializes in public relations, issue management and marketing communication strategies for business and organizations in the public and private sectors. His firm’s Garrity Perception Survey is helpful to business strategists and economic developers as a tool to identify which businesses and professions are favorable to New Mexico residents. His presentation helps economic developers to understand a unique market and the keys to attracting the Lone Eagles and High Flyers to different markets and areas.
Researching Your Community
Nathan Tafoya, Executive Director La Mesa Economic Development
Mr. Tafoya holds a BA in Journalism, and an MBA from the University of New Mexico
This class will cover using data and research for strategic planning, marketing, proposal development and small business assistance. Mr. Tafoya’s presentation focuses on achieving site selection data standards, using data trends for strategic planning, sourcing data, assessing community retail leakages and research supporting target industry marketing.
Understanding Your Prospect’s Perspective; Finding a Community, Selecting a Site
Jack Allston, CEcD, FM, HLM, Executive Director Paottawatomie Economic Development Corporation, Wamego, Kansas
Mr. Allston provides both a practitioner’s and a site selector’s insights to understanding and successfully working with prospects. His practical advice on ways to better understand and address the corporate prospect’s needs to get an edge on the competition will help you maximize the effectiveness and impact of your community’s recruitment efforts. Mr. Allston has extensive knowledge of economic development and 40 years of experience in the field. His work on site selection projects brings alive the process of helping companies select the most competitive location for their business.
Wednesday, July 26
Managing an Economic Development Organization
Patty Lundstrom New Mexico State Representative, Executive Director Greater Gallup Economic Development
Ms. Lundstrom holds BA in Government and Masters in Public Administrations from New Mexico State University
Ms. Lundstrom will provide invaluable perspectives on the key issues of managing an EDO. She will share her experiences with different types of EDOs, including what is needed to establish an organization. Discussion will include what role the organization will play in the community, and how to implement the organization’s goals.
Small Business/Entrepreneurship Development
Jack Allston, CEcD, FM, HLM, Executive Director, Pottawatomie County Economic Development Corporation, Wamego, Kansas
An often-overlooked side of economic development is expanding existing businesses and starting new businesses in your community. The discussion will include entrepreneurial development and financing, characteristics of small businesses, and business plan development.
Business Retention and Expansion Process
Christine Logan, CEcD, Area Representative, NM Economic Development, Las Cruces, NM
Ms. Logan will discuss successful existing business development, stakeholders and their role in business retention and expansion, and creating a business retention and expansion program. Other topics will include selecting firms and industries to be surveyed and following up the survey.
Financing Economic Development
Deborah Burns, CEO Invest US, Albuquerque, New Mexico
Ms. Burns has a Bachelors Degree from Princeton University in Economics, and an Executive MBA in Finance from New York University
Ms.Â Burns’ financial career spans 30 years in institutional investment, working with publically traded and private companies.Â She brings real world experience on what it takes to fund an economic development project.
Juan Torres, Director of Finance New Mexico Economic Development Department
Mr. Torres holds a Bachelor Degree from University of Illinois, Chicago and Masters Degree in Business Administration from the College of Santa Fe. His active involvement in the statewide financing of projects gives him a valuable perspective on the challenges and successes of funding projects
Thursday, July 27
Ethics & Economic Development
Kathie Gilbert, Ph.D. Vice President Emeritus for Academic Affairs, Western NM University
Dr. Gilbert will provide guidance on the importance of personal and professional integrity in decision making, provide tools for making ethical decisions, as well as have a brief discussion on the ten tenets of the IEDC Code of Ethics. Dr. Gilbert’s past experience in academia as first an economics professor and then Vice President for Academic Affairs, and before retiring, as Ombudsperson, provides her with a strong practical background to discuss this subject.
Overview of New Mexico’s Border Region; a Microcosm of Global Trade Issues
Jerry Pacheco, Executive Director, International Business Accelerator, Santa Teresa, New Mexico.
Mr. Pacheco discusses the global implications of international trade from the perspective of his experience in working with U.S. and Mexican entities attempting to break into new markets. His knowledge of the maquiladora industry gives him an insider’s perspective on border trade development.