Advanced Courses

Economic Development Marketing and Attraction (2-day Course)

Businesses looking to relocate or expand need accurate, up-do-date and credible information, and communities need rock-solid marketing techniques to reach the needs of the business community. Course participants will be able to learn how to craft their communities message and explore various mediums of communication, including how to best utilize social media and web technologies as an economic development marketing tool. Case studies and sample plans will highlight the dos and don’ts of economic development marketing and attraction.

Course Highlights

  • Site selection fundamentals including corporate strategies
  • Identifying target audiences using data-driven techiques
  • Developing a community marketing plan and brand
  • Garnering internal and external support for the marketing campaign
  • Engaging social media and website design to target new markets
  • Benchmarking, evaluating and monitoring the marketing plan

Dates offered: Albuquerque, NM – May 10-11, 2018

Business Retention and Expansion (2-day Course)

This interactive course presents the core components of a BRE program and why the concerns of local businesses need to be actively addressed. By building an understanding of business visitation techniques and survey methods, practitioners will be able to clearly gauge their community’s business climate. Learn the “red flags” that may indicate a company is looking to move elsewhere, and learn how to structure an effective technical assistance program to respond to business concerns. This course helps participants understand how a BRE program relates to attraction, workforce development, small business finance, technology transfer and many other economic development activities.

Course Highlights

  • Establishing, maintaining and upgrading a BRE program
  • Creating effective models for business visitations and surveys
  • Customer-Relationship Management (CRM) techniques
  • Marketing a BRE program
  • Establishing an early warning system
  • Cluster and industry-focused BRE programs
  • Tracking and analyzing customer feedback and response
  • Quantitative and qualitative economic development metrics

Dates offered: Denver, CO – August 16-17, 2018 (sign up by July 6 for early rate)

Real Estate Development and Reuse (2-day Course)

This course clearly articulates the eight stage process for real estate development and reuse. Specifically, course participants will learn the fundamentals of market and site analysis, financial feasibility, and what political considerations are required to move a development project from conception to realization. Additionally, this course will cover a wide variety of financing tools that are available at the local, regional, and state levels, including tax increment financing, bond financing, tax credits, tax abatements, land assembly, and brownfield redevelopment. Multiple in-class case studies will be used to help participants work through actual financial and regulatory problems.

Course Highlights

  • Housing, retail, office, industrial, hotel, and mixed use development
  • The regulatory and approval process including zoning and permitting
  • Assessing community involvement and political feasibility
  • Public, private and nonprofit financial modeling
  • Understanding the pro forma operating statement structure
  • Property valuation and capitalization rates
  • Brownfield redevelopment phase structure and liability
  • Request for qualification/proposal process

Dates offered: Phoenix, AZ – November 1-2, 2018 (sign up by September 21 for early rate)